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What is ‘persuasive design’?

One of our subscribers sent in a question about persuasive design, after seeing an article questioning the suitability of iPads and smartphones for learning because of this issue.

This 17-minute TED talk by ex-Google design ethicist Tristram Harris explains what persuasive design is and how it works. Tristram Harris is the founder of Humane Technology, an organization which aims to encourage the development of technology to align with our best interests.

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